This Kolkata Based Advertising Agency is Breaking the Stereotype Catering to Releasing Ads Across Traditional Media Domains As we see it, Ads in the traditional media domain are still alive and working well. However, what turns out to be an issue is the process of releasing Ads in such domains, especially for first time Ad bookers. Even today, several individuals and start-ups are confused about the process of releasing Ads in newspapers or television. The value that can be derived to build the brand is immense and unquestionable but people are usually in a confused state of mind when it comes to seeking help for the same. Neither are they aware of the correct expenditure involved in releasing one. Plus, it is a challenge for brands and individuals beyond the Indian boundaries to release an Ad in India in such domains. How can they tackle the same with complete transparency? Such factors inspired Mrinal Lunia to build Bookadsnow - an online Ad booking platform which has simp...