This Kolkata Based Advertising Agency is Breaking the Stereotype Catering to Releasing Ads Across Traditional Media Domains
As we see it, Ads in the traditional media domain are still alive and working well. However, what turns out to be an issue is the process of releasing Ads in such domains, especially for first time Ad bookers. Even today, several individuals and start-ups are confused about the process of releasing Ads in newspapers or television. The value that can be derived to build the brand is immense and unquestionable but people are usually in a confused state of mind when it comes to seeking help for the same. Neither are they aware of the correct expenditure involved in releasing one. Plus, it is a challenge for brands and individuals beyond the Indian boundaries to release an Ad in India in such domains. How can they tackle the same with complete transparency?
Such factors inspired Mrinal Lunia to build Bookadsnow - an online Ad booking platform which has simplified the process of booking Ads across various traditional media domains. However, Mrinal made sure to bring about a twist in the concept of releasing Ads across such media domains by blending the power of technology and mainline space.
Why Did Mrinal Decide to Build Bookadsnow?
The Ad market in India is projected to increase by 2.84 billion U.S. dollars between 2015 to 2018 and it is considered to be the fifth largest Ad expenditure growth in the world during the time span.
Furthermore, traditional mediums, such as television and print, are still popular amongst Indian advertisers. In 2015, print media gave rise to the highest advertising revenue in India with TV revenue figures closing the year shortly behind. TV and print were the strongest advertising vehicles in India, as each medium is accounted for about 37% of all advertising spend in India in 2017. What surprised us was the fact that newspaper advertising is projected to maintain a revenue of 24.5 billion U.S. dollars up until 2020.
Such strong figures inspired Mrinal Lunia to build Bookadsnow. Coming from a media and advertising family, Mrinal Lunia was well-versed with media planning, buying and releasing for brands and businesses. While Mrinal totally understood and acknowledged the work, he could not overlook the shift in the tide and the gap in the market. In today's digitized world, Mrinal believes consumers needed a compelling platform where they can use easily and meet their requirements. Being a tech savvy person and belonging to a digital native, Mrinal founded Digitale- a firm that will provide digital solutions to clients. Hence, Bookadsnow is a bi-product of Digitale and mainline space, which blends the power of both the platforms to provide the users with one revolutionary platform for releasing Ads seamlessly.
Bookadsnow - the Beginning
Bookadsnow was established in the year 2014 by Mrinal Lunia- a platform that mirrors the advanced system of booking Ads across various traditional media domains. An initiative by Lookad India Pvt Ltd (the parent company having 30+ years of experience in the media sphere), the agency came into operation with the sole purpose to make the Ad booking process across media domains simple, easy and transparent. Working in association with a plethora of newspapers, television channels, magazines, and radio channels, Bookadsnow has created uncountable successful stories for their clients within a short span of time for their clients/brands.
With our HQ in Kolkata, Bookadsnow is today a team of skilled media experts consisting of 25-50 individuals. Its hard work over the years along with INS accreditation has enabled it to work with some of the top brands in the market and maintain a healthy relationship with each one of them.
Bookadsnow - Agency Objective
Bookdasnow was born with the sole purpose to add an edge to the concept of releasing Ads on traditional media domains and to provide complete transparency. Just as the name says ‘Bookadsnow’- we make sure our clients get to book Ads across various media domains within a few, quick steps. An online media planning, buying and releasing portal, Bookadsnow is backed up by a quick-three step service catering to the advertising sphere. The three steps can be summed up into three simple terms like ‘Enquire→ Evaluate→ Release’.
Even though Bookadsnow is a fairly new platform, owing to its parent company having 30+ years of experience in the industry, we are well aware of the nitty-gritty of the advertisement world. At Bookadsnow, we want the Ad bookers to take a complete advantage a complete advantage of our 30+ years of experience, whether it comes to booking newspaper, television, radio or magazine Ads. Owing to a formidable network with media platforms across the nation, high-quality services, experienced in-house design and customer support, Bookadsnow has the ability to help their clients at every step of booking Ads along with providing useful tips for a better ROI.
Apart from that, what gives us an edge in the market is our policy of not commodifying media, which is why we do not display the media card rates. We are always in the quest to provide the Ad bookers with the best media rates in the market with meeting their requirements. Not just that, we also provide our clients with services like creating attractive Ad templates, enabling same-day Ad release, releasing Ads on national and regional media options along with providing them flexible payment options.
What Gives Bookadsnow its Identity?
What defines 2019? 2019 is a digital era where technology is infused in every industrial sector. Marketers are making use of technology to come up with different types of online platforms apart from indulging in digital marketing strategies. Hence, the advent of the digital era has given rise to Bookadsnow - a platform that not only wishes to work with brands/business but individuals as well.
Bookadsnow was designed by Mrinal with the purpose to reach out to the individuals in order to help them to share their story to fulfill their requirements, especially through newspaper advertisements. Hence, with the right use technology, even in this digital era, Bookadsnow wants to uphold the significance of traditional modes of advertisements within a few simple steps. And guess what? With the advent of Bookadsnow, we can totally understand the demand for Ads in traditional media domains, quite contrary to the belief that Ads in such media domains are shrinking. With each passing day, Bookadsnow is witnessing an incoming of more clients (brands, start-ups, and individuals), thereby breaking the stereotype catering to releasing Ads in such domains.
Recognition for Hard Work
Within a short span of time, our hard hard work and dedication have enabled us to work for some of the top brands in the market. It was a proud moment for us to work for brands like JK Tyre, LUX Innerwear, Haldiram's Prabhuji, Bisk Farm, Shyam Steel, Manyavar, Greenply, SRMB Steel, Linc Pens, Turtle, Trujet Airlines, etc. and creating success stories for them.
Growth & Future Outlook
Over the years, Bookadsnow has worked as a helping hand for 1500+ advertisers in India and abroad, assisted several startups to give them a proper brand identity and a majority of our advertisers were impressed after releasing Ad at a lower cost.
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